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A Study on Continued Usage of Mobile Telecommunication Companies by Killer-app Lock-in
킬러앱 고착화(Lock-in)로 인한 이동통신사의 지속적 사용의도에 관한 연구
2014
Journal of Digital Convergence
킬러앱 고착화(Lock-in)로 인한 이동통신사의 지속적 사용의도에 관한 연구
This study is about the influence between usages of smartphone by studying the characteristics of killer-app on smartphone in a perspective of switching cost and lock-in and studied about influence between killer-app and continued usage of mobile telecommunication companies. As a result of the study, information characteristics and network externality has a positive effect on switching cost and lock-in. Switching cost has a positive influence on lock-in but not on intention of continued usage
doi:10.14400/jdc.2014.12.6.297
fatcat:vkmpxqay7rfmbcipuq2e3luwke