Promoting Healthy Choices: Information versus Convenience

Jessica Wisdom, Julie S Downs, George Loewenstein
2010 American Economic Journal: Applied Economics  
Although recent legislation has been enacted to require fast-food restaurants to display calorie information on menus, the consequences of posting such information remain unclear. We address the effects of providing information and test the efficacy of an alternative approach that makes ordering healthier foods slightly more convenient. Fast-food customers were given menus that varied by: 1) provision of general calorie recommendations, 2) provision of specific calorie information, and 3)
more » ... ation, and 3) whether high-or low-calorie items were more easily accessible. Results suggest that a strictly informational approach may be less effective than subtle guidance in enticing fast-food customers towards healthier meals.
doi:10.1257/app.2.2.164 fatcat:aqkzpwqxlvhr3hlqigxwkwszwm