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Genesis of Effective Rural Communication for Development: A Pragmatic Study on India
International Review of Business and Economics
Rural segment also known as the BOP (Bottom of Pyramid) segment, in India has lately become an area that corporates' just can't afford to ignore. The dynamics of rural segment is worth studying. The products that are offered to rural consumers may or may not be different, but the way these products are marketed ought to be very different. Marketers always look for innovative ways to make their presence felt. But, what could be the possible communication strategy to reach the huge market atdoi:10.56902/irbe.2018.1.1.2 fatcat:fyc7gsi7evb43nxepjy762wlia