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Against the backdrop of a social media reckoning, this paper seeks to demonstrate the potential of social tools to build virtuous behaviours online. We must assume that human behaviour is flawed, the truth can be elusive, and as communities we must commit to mechanisms to encourage virtuous social digital behaviours. Societies that use social platforms should be inclusive, responsive to evidence, limit punitive actions and allow productive discord and respectful disagreement. Social mediaarXiv:2102.06893v1 fatcat:eygevbiobvbtrdz3bnzlxlabom