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In a balanced between-participants experiment (N = 96) American and Swedish participants listened to tourist information on a website about an American or Swedish city presented in English with either an American or Swedish accent and evaluated the speakers' knowledge of the topic, the voice characteristics, and the information characteristics. Users preferred accents similar to their own. Similarity-attraction effects were so powerful that sameaccents speakers were viewed as being moredoi:10.1145/1240624.1240859 dblp:conf/chi/DahlbackWNA07 fatcat:c6lk53tbibav5ackyfpdf6iwru