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In this paper it is argued that animated characters in the interaction with consumer electronics products can have four kinds of benefits. They can add fun to the interaction and realise a more enjoyable experience. Animated characters can deploy social behaviour and social rules known from daily life and thus make it more natural and easier to interact with consumer electronic products. Furthermore an animated character can set the right level of expectation and finally they can make systemdoi:10.1145/604045.604055 dblp:conf/iui/Diederiks03 fatcat:3qlsqf3hzne2phmjunuhebu6qy