Apple Inc. is one of the most competitive enterprises in the world, and its rather unique internal business strategy and business philosophy have created strong industrial advantages for Apple. In the industry with the rapid development of science and technology and increasingly fierce competition, the secret behind Apple's long-term competitiveness is of great reference value and research significance. At the same time, there are a large number of enterprises in the industry without cause

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... nal friction, enterprise strategic planning disarray, high-tech market is full of blindly copied products and malicious competition. This paper through the analysis of the company and the main competitors in the industry of open data, combined with a large number of third-party support documents and reports. This paper holds that Apple's competitiveness is based on multiple advantages and achieved through the joint efforts of various parties, which is realized by the highly unified marketing, innovation and operation within Apple. Fundamentally speaking, Apple's brand image, organizational structure and corporate culture are highly harmonious and mutually promoting. The research on Apple's core competitiveness in this paper can effectively guide manufacturers and enterprises in the industry to cultivate their unique core competitiveness and guide the sustainable and healthy development of high-tech industry. At the same time, our research has positive reference significance for other industries and other companies facing innovation bottlenecks and marketing inefficiency.