Radio with pictures: Radio visualization in BBC national radio

Richard Berry
2013 The Radio Journal: International Studies in Broadcast & Audio Media  
Radio has always had pictures. The ones the listener created in their own minds and this is, most of us agree, one of the medium's greatest strengths. However, radio is increasingly consumed on a digital platform (such as DAB Radio, Digital TV, a mobile device or a computer) on devices with screens, rather than a dial. This creates a problem for radio because when we look at the device we are listening to we see a screen that often lacks rich content. The process of Radio Visualisation is about
more » ... filling this space. This papers focus, though, is the other ways in which radio is visualising itself online in a process that deploys transmedia storytelling techniques that build relationships with the audience, builds brands and helps broadcasters to tell stories in ways never before possible.
doi:10.1386/rjao.11.2.169_1 fatcat:uq3q5am4erhyrlm6776oxlfd5y