THE PRESENTATION OF SELF IN SOCIAL NETWORKING SITES: AN INTRODUCTION, THEORY AND THE CURRENT STATE OF THE SCHOLARSHIP
Electronic Journal of New Media
This study aimed to lay out an up-to-date literature review on self-presentation and impression management (Goffman, 1959) in social networking sites (SNSs) through a descriptive analysis method. Following an introduction to the concepts, and the significance of self-presentation research, the current state of the discourse has been discussed under four themes: the debate of actual versus idealized selves in SNSs, resources for self-presentation in SNSs, online self-presentation typology and
... ategies, and determinants of online self-presentation. The review indicated that impression management typology was found to be a useful analytical framework for future research. However, it was reported that users employed various self-presentation tactics to create a favorable impression on others as well. It was also revealed that personality traits, technical features of SNSs, audience size and diversity, culture, and other-provided information were among the determinants of self-presentation. Finally, it was shown that self-presentation in SNSs merits focused attention as more research is needed to gain a solid understanding of to what extent actual selves are presented online. The study concluded with a call for further research in the investigation of the presentation of self in educational settings including second language teaching and learning contexts.