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The negative externalities of businesses brought serious social and environmental problems. Based on externality theory and game theory, the author in-depth analyzes intrinsic motivation of corporate social responsibility, and points out that corporate social responsibility will increase production costs, so companies will not take the initiative to raise the level of social responsibility. Through the analysis of corporate social responsibility profits, the paper reveals that if the governmentdoi:10.17265/1537-1506/2011.08.005 fatcat:if6m5f4py5gr5eirsq7jzuhajq