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A well structured environmental education programme should have objectives related to awareness creation, knowledge accumulation, positive attitude inculcation, problem solving skills acquisition and citizen participation. Environmental education works at both school (passive, interactive, experiential education and empowerment) and public levels (behaviour modification). Social marketing strategies include changing behaviour, overcoming behavioural barriers, and providing easy access anddoi:10.1016/j.sbspro.2012.04.175 fatcat:6psve7frevdoxazo3q7kvpsynm