A well structured environmental education programme should have objectives related to awareness creation, knowledge accumulation, positive attitude inculcation, problem solving skills acquisition and citizen participation. Environmental education works at both school (passive, interactive, experiential education and empowerment) and public levels (behaviour modification). Social marketing strategies include changing behaviour, overcoming behavioural barriers, and providing easy access and

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... ls. The challenges include finance, plan effectiveness, behaviour modification, human resource needs, participating agencies and political will. The environmental message must be accessible and tailored to the existing knowledge and interests of the target audience and it must also be clear, uncomplicated and empowering.