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Face-to-Face versus Web Surveying in a High-Internet-Coverage Population: Differences in Response Quality
2008
Public Opinion Quarterly
Preserved Fulltext
The current study experimentally investigates the differences in data quality between a face-to-face and a web survey. Based on satisficing theory, it was hypothesized that web survey respondents would be more likely to satisfice for a multitude of reasons, thereby producing data of lower quality. The data show support for the hypothesis. Web survey respondents were shown to produce a higher "don't know" response rate, to differentiate less on rating scales, and to produce more item nonresponse
doi:10.1093/poq/nfn045
fatcat:4danq3igv5e7vkbypietlfvkwi