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In this article we have analysed a television programme, Down Home Virginia, addressed to farmers and the general public in the state of Virginia, USA from a genre studies perspective. Down Home Virginia constitutes a mixed or hybrid genre (Bhatia, 2002) which combines news, entertainment and the promotion of agricultural products. We have centred on the diverse goals pursued in the programme and how they are implemented. We have divided the concept of goal into several separate but relateddoaj:c27d76026b2945c0bc4386dbdd303350 fatcat:fk5orymlefeoxoyrqzaqzd2zna