Determinants of customer behavioural responses: A pilot study

AHMAD AUDU MAIYAKI, SANY SANURI MOHD MOKHTAR
2010 International Business Research  
The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. Results show that the instrument is reliable and the data for preliminary study exhibit reasonable normality. The research explored and validated the instrument of the various
more » ... he various antecedents of consumer behavioural responses most of which were hitherto ignored.
doi:10.5539/ibr.v4n1p193 fatcat:ei3t7okrxfasjfmfyd254gh6am