Again this year a variety of papers were received from throughout the United States and the world for presentation at the conference and inclusion in the conference proceedings. It was the goal of this year's proceedings team to put together a product that will serve as a record of this year's conference; a reference for research; and as a source of ideas and information for all who come across it. We hope we have adequately met that goal. Our thanks go to all who participated in, helped with,

more »

... nd/or arranged the 2009 Association of Collegiate Marketing Educators proceedings-also known as Advances in Marketing. A special thanks to Bob Vavricka and Alanna McElroy, both of East Central University, for their assistance, expertise and patience as this project was completed. A big thanks also goes out to the authors for their efforts to format their papers and to submit them in a timely manner. We wish to acknowledge the assistance of ACME President Maxwell Hsu and ACME Webmaster Vaidotas Lukosius for their advice and assistance on various aspects of the conference proceedings. Please accept my apologies for any errors or admissions to these proceedings resulting from the effort to assemble many individual papers into one document. It is sincerely hoped that everyone who has contributed to 2009 proceedings will continue to do so in the years to come. Next year's conference will be here soon. We hope that you will have a very productive and creative year with at least one submission for the 2010 ACME Conference in Dallas. We hope everyone enjoyed their time in Oklahoma City and we hope to see you in Dallas next year.