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The rise of enterprise 2.0
2008
Journal of Direct Data and Digital Marketing Practice
This paper looks at how collaborative technologies are being adapted inside the enterprise, based on global fi eld research involving more than 2,800 executives, and enriched by an online board discussion contrasting motivations of early versus late adopters of ' enterprise 2.0 ' . It is observed that ' enterprise 2.0 ' diffusion is relatively rapid and that one key rationale of adoption is to leverage new dimensions of collaborations that can form the basis for a new source of competitive
doi:10.1057/palgrave.dddmp.4350100
fatcat:tigoygxgivdonbfgeoqlemedce