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Well-established distinctions between amateur and professional are blurring as the impact of social media, changes in cultural consumption, and crises in copyright industries' business models are felt across society and economy. I call this the increasingly rapid co-evolution of the formal market and informal household sectors and analyse it through the concept of 'social network markets' -individual choices are made on the basis of other's choices and such networked preferencing is enhanced bydoi:10.1177/1527476412443091 fatcat:6dyecckyjncvxjj6vbuouy3dgy