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AbstractBefore the 2010 UK general election the leaders of the three major political parties engaged in three televised debates. In the debates they were prohibited from directly engaging with one another and from infringing on their rivals' speaking rights. The leaders attempted to exercise power through positive face attacks. Previous evidence has indicated that in the United Kingdom quality face attacks are more severe than social-identity face attacks. I investigate the communicative valuedoi:10.1515/text-2014-0025 fatcat:livozae7kvcybne2oc2zxq7qha