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Bringing Heritage Sites to Life for Visitors: Towards A Conceptual Framework for Immersive Experience
Advances in Hospitality and Tourism Research
This article aims to explore the ways in which heritage sites can be brought to life for visitors through immersive experience, and attempts to build a conceptual framework. It is based on a multidisciplinary project carried out by scholars of different backgrounds, which means that it relied more on knowledge and expertise sharing, rather than statistical data, even though a further research on consumer behaviour is planned. In heritage sites, the tangible aspects enable first-hand experiencedoi:10.30519/ahtr.630783 fatcat:bpjtvfzmzvbu3abh6d7abtdpwm