Post-Campaign Operational Problems Hindering Promised Rewards in Crowdfunding Projects

Daniele Leone, Francesco Schiavone, Luca Dezi
2018 Journal of Innovation Economics & Management  
La reproduction ou représentation de cet article, notamment par photocopie, n'est autorisée que dans les limites des conditions générales d'utilisation du site ou, le cas échéant, des conditions générales de la licence souscrite par votre établissement. Toute autre reproduction ou représentation, en tout ou partie, sous quelque forme et de quelque manière que ce soit, est interdite sauf accord préalable et écrit de l'éditeur, en dehors des cas prévus par la législation en vigueur en France. Il
more » ... ueur en France. Il est précisé que son stockage dans une base de données est également interdit. ABSTRACT The aim of this paper is to contribute to the extant literature concerning the operational problems of crowdfunding projects by exploring how project creators are able to manage the challenges that occur during the fulfilment phase. Thus, the research question of the study is the following: "Why do project creators disrespect their reward promises in crowdfunding?". The study adopted a case study approach of a crowdfunding project that contains rewards to deliver to backers after the fundraising period. A project titled "Coolest Cooler" was promoted on the Kickstarter platform during 2014. The results outline the primary operational problems (e.g., manufacturing, planning and budgeting and shipping) that are due to the incompetence and inexperience of the project creator. These problems demonstrate the importance of operations strategy during the fulfilment phase after a successful campaign. The authors suggest possible operations strategies in order to answer the research question.
doi:10.3917/jie.pr1.0027 fatcat:fti2k4nldnb4vjwvo6du2dui4u