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Investigating effect of internal marketing on organizational commitment of employees in private banks (Zahedan city of Sistan and Baloochestan Province)
unpublished
The concept of internal marketing refers to the fact that the market of a commercial organization is initially its employees. As the organization is accountable for external customers, every department of organization must also be responsible for other related Departments and consider them as external customer of the department. On the other hand, organizational commitment is the conceptions that have always been taken into consideration by managers of organizations and through adopting
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