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An Integrated Decision Support System Considering Interdependencies Between Time-to-Market and Market Diffusion under Competition
2016
Procedia CIRP
Industry faces fundamental challenges as new competitors from emerging countries enter markets. Thus, competition increases and time-tomarket as intermediate span between R&D and series production gets more important. Additionally, customers ask for more individualized products. However, the resulting increase in product variety leads to rising complexity and costs and thereby, limited resources have to be allocated to a multitude of parallel product development projects. To tackle these
doi:10.1016/j.procir.2016.05.044
fatcat:tcae53tdxjhvvi5rnf4wr2gjt4