Journal of Contemporary Management Study on the Implementation of Corporate Social Responsibility According to the OECD Guidelines for Multinational Enterprises in the Southern Region of Sonora, Mexico

Beatriz Silva, Teodoro Rafael, Wendlandt Amezaga, Dina Valdez Pineda, Beatriz Ochoa, Silva, Teodoro Rafael, Wendlandt Amezaga, Ivonne Dina, Valdez Pineda
The worldwide opening of markets has led to the world expansion of businesses, in which organizations have to implement different strategies and adopt broadly accepted practices as guidelines, seeking the obtainment of advantages in today's globalized and competitive environment. Taking as a reference the guidelines established by the Organization for Economic Cooperation and Development (OECD) for multinational enterprises, this study describes the manner in which the business organizations in
more » ... the southern region of Sonora utilize the Corporate Social Responsibility (CSR). The results suggest that in addition to contributions to the environment and interest groups to be perceived as socially responsible, companies in this region use CSR strategically and as a method for value creation.