A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
The aims of research is to find out the effect of brand changes and consumer satisfaction on consumer loyality at FIFGROUP. The research method used descriptive quantitative survey and data collection technique used area sampling techniques with the number of respondents were 150 people,. The technique of data analysis is multiple linear regression equation. The results of research showed that customers understand the changes of brand and logo of the company, but the results of the calculationsdoi:10.31294/jp.v17i1.5206 fatcat:uujbcm6qhvfxnftwscblvvson4