Social Network Marketing Strategy Theoretical Framework for a Green Pharmaceutical Company

Dana Grossu, Henrijs Kaļķis
2018 Humanities and Social Sciences Latvia  
Nowadays, social network marketing has become a common strategy for local and global companies for many reasons, such as effectively communication with customers, building community of followers, increased brand awareness and brand recognition, and many others. The aim of the research is to develop social network marketing strategy theoretical framework for a green pharmaceutical company, based on theoretical research of marketing strategy development. In accordance to the research results, it
more » ... as been decided to propose the development of perceived quality or brand-based advantage as the core strategy for value proposition for green pharmaceutical company's social network marketing strategy framework. As a result, authors developed theoretical social network strategy framework that can serve as general action plan for green pharmaceutical companies.
doi:10.22364/hssl.26.1.7 fatcat:ljudxadho5cgxjbudmfcuegziu