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Nowadays, social network marketing has become a common strategy for local and global companies for many reasons, such as effectively communication with customers, building community of followers, increased brand awareness and brand recognition, and many others. The aim of the research is to develop social network marketing strategy theoretical framework for a green pharmaceutical company, based on theoretical research of marketing strategy development. In accordance to the research results, itdoi:10.22364/hssl.26.1.7 fatcat:ljudxadho5cgxjbudmfcuegziu