This Highlight Report summarises the content of the presentations and conclusions of the first MOVING (MOuntain Valorisation through INterconnectedness and Green growth) EU Multi-Actor Platform webinar on Mountain Value Chains: heterogeneity and innovation took place on 16 December 2021. The event gathered around 60 attendees from different backgrounds. The main objectives of this webinar were : Present the MOVING project and publicise the EU-MAP; Showcase specific traditional or emerging value

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... chains (VCs) working on innovation and resilience to climate change and social changes Enhance the exchange, learn and interact at the EU level on heterogeneity and innovation in mountain value chains. During the webinar, two presentations focused on the first year of progress and results of the project and its Community of Practice (CoP). The event featured other presentations on mountain value chains (VCs) of three reference regions of the project, which showed the heterogeneity and different levels of innovation: (i) Los Pedroches PDO Iberian Ham value chain; (ii) Speyside Malt Whisky value chain and (iii) Certified Ecotourism Southern Romanian Carpathian Mountains value chain. The webinar concluded with a round table discussion with representatives from University of Cordoba (Spain), University of Pisa (Italy), Highclere Consulting (Romania), The James Hutton Institute (United Kingdom) and AEIDL (Belgium) where they talked about heterogeneity and innovation in mountain value chains, as well as their current needs, challenges and opportunities.