M Deepa
2017 International Journal of Advanced Trends in Engineering and Technology (IJATET) Impact Factor: 5   unpublished
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the internet. It is a form of e-commerce. The product purchase or sale transaction is completed electronically and interactively through internet. "The consumer confidence to shop online has grown significantly in the last year and a half. About 8 million people were shopping online in 2012 and in the year 2014, it is expected to be 35 million. By
more » ... , online shopper base will grow almost three times to 100 million, and over 50 million new buyers will come from tier I and II cities", India's e-tailing market is at a point of growth and will see rapid growth to become a $15 billion market by 2016. 1. Introduction: Online shopping has become increasingly popular, due to convenience (and often lower prices). Especially in the holiday season, online shopping saves an individual the hassle of searching several stores and then waiting in long queues to buy a particular item. Internet changes the way of the consumers shopping of goods and services, and has rapidly evolved into a global phenomenon. Many companies have started using the internet with the aim of cutting marketing costs, thereby reducing the price of their products and services in order to stay ahead in highly competitive markets. Without doubt internet has influenced our lives deeply in which it plays an indispensable and irreplaceable role. Many experts are optimistic about the prospect of online business. 2. Statement of the Problem: The volume of trade conducted electronically has grown dramatically since the spread of the internet. A wide variety of commerce is conducted in this way spurring and drawing on innovations in electronic funds transfer (EFT), supply chain management, internet marketing, online transaction processing. Hence it is of considerable interest to know:  How far online consumers are satisfied with the online purchases? 3. Objectives of the Study: A systematic study of the extent of information and communication technology employed by online shoppers and benefits of online shopping to the consumers and their satisfaction are to be studied to find answers to the questions raised. The present study is conducted with the following specific objectives:  To determine the level of satisfaction of consumers due to online shopping. 4. Hypotheses of the Study: In tune with the objectives the following hypotheses are framed:  Consumer satisfaction is not associated with demographic factors. 5. Methodology: Methodology consists of data, sampling and framework of analysis. For the purpose of the study both primary and secondary data are utilized. Primary data have been collected from online consumers by distributing questionnaire to them. Secondary data have been collected from journals, magazines, newspaper, books and websites. Convenience sampling method has been adopted for collecting primary data. The following statistical tools employed to analyze the data are simple percentage and Chi-square test. 6. Conceptual Framework: Online Shopping: The purchase of products or services over the internet is called online shopping. Online shopping has become increasingly popular, due to convenience. Especially in the holiday season, online shopping saves an individual the hassle of searching several stores and then waiting in long queues to buy a particular item. A few popular online shopping web-sites are:  flipkart  amazon.in 