Retail industries are gaining popularity very quickly in few decades, lots of examiner and big business player busy in this sector should pay special attention to the huge growth of this sector. The present study aims to determining the factors which constituting customer satisfaction at retail stores in Allahabad city. Customer satisfaction in this sector can be an essential sign of how well the stores are meeting the expectations of the customer's requirements. The reason of the study is to

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... entify the factor constituting to the customer satisfaction and to investigate their behavior and its perception towards organized retail outlets, to identify the behavior of the customers purchasing in organized retail outlets, and to study about the future prospective of organized retail outlet in the Allahabad city. Customers of these four big retail chain stores have been interviewed for the study. Customer satisfaction is the most important factors for any industry and its growth. While buying a product in the market or at any retail chain or supermarket, the most important factor that drives the sale of the product is the purchasing power of the customer. The word "customer" cannot be just considered according to the one who buys but according to the one who is consumer. There are customer belonging to the different workgroups and segments and thus differs their buying capacity. An organized retail chain must be able to cater the needs of all the segments of the society and provided huge range of products having different variants and costs. It should satisfy each and every customer walking in the store and the stores must be able to calculate its sale with the number of walk-ins. To follow the principal of marketing, the retail chain must be free from bias to cost and segments. Variety of ranges starting from lowest to the highest must be available to satisfy the needs and demands of its customers. A total of 400 questionnaires have been randomly spread to retail customer. The analysis of the result suggests the level of customer satisfaction in term of services provided by organized retail outlets in Allahabad city.