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This research examines the factors influencing internet transaction fraud in the digital era in Thailand. The population of this study consists of Thai internet users, and the samples were selected using convenience sampling. The statistical method used to test the hypothesis is analysis of covariance (ANCOVA).Internet transaction fraud in this study is evaluated as the total value of damage caused by internet scams, which is a dependent variable.The findings show that age, income and socialdoi:10.5281/zenodo.5017416 fatcat:dfxihazsbfftlicpocfgvtsfea