Sistema de recomendação de produtos utilizando mineração de dados

Cássio Alan Garcia, Rejane Frozza
2013 Tecno-Lógica  
This paper presents the study of data mining technique applied to recommender systems and the development of a computational system to indicate products to users according to their preferences and characteristics. With the use of techniques of Data Mining, Clustering and Association Rules, arising from the area of Artificial Intelligence, the developed system aims to integrate these two techniques, creating a hybrid system that provides information to generate recommendations.
doi:10.17058/tecnolog.v17i1.3283 doaj:2c7e6129b9204c768506a3c825b775ed fatcat:bttzwuxxxrd65hbiraf5gtfocy