Quality Improvement of Public Service of Automobile Transport: Economic Evaluation Method
Proceedings of the Russian Conference on Digital Economy and Knowledge Management [RuDEcK 2020]
Analyzing the scientific literature in the field of methodology for evaluating the efficiency of passenger transport by road, it should be noted that the categories of efficiency in social and economic terms are interpreted ambiguously and require a certain compilation. Cost-effective offers are not necessarily those from the point of view of social efficiency, due to the fact that the desire to maximize the gross profit in the motor transport enterprise (namely, this is the main goal of the
... main goal of the functioning of any commercial organization) can contribute to reducing the free time of an individual presenting a solvent demand for transport services, reducing the quality of passenger transport services, etc. It is necessary to take into account that the market for road transport of passengers on the scale of an entire region has many agents with often completely opposite interests. As a result, the methodology for calculating efficiency will differ for each of them. For commercial carriers, efficiency will be calculated as the ratio of financial results (revenue) and costs (cost). Local authorities need to ensure that transport services are physically and financially accessible to all segments of the population, while optimizing budget expenditures. For direct consumers of carriers ' services, the priority is the price and quality level of road transport services. From all the above, it should be noted that the methodology used to assess the overall level of efficiency of passenger road transport in the region should take into account the interests of all subjects of the transport services market. In the process of compiling this methodology, the authors took into account previously presented research in this area, quality calculation standards applied abroad, and passenger surveys. The main purpose of the presented method is to calculate the required social effect of passenger transport in the region, as well as the costs that need to be made to ensure it, and the income that will be received at a given level of service to the city's population. When calculating these indicators, the interests of each participant in the passenger transport market (municipalities, owners of private transport companies, and passengers) should be taken into account. Methodology. In the process of implementation of this work, such generally accepted methods as analysis and synthesis, comparisons and analogies were used. We conducted a survey of participants in the market under study. We extrapolated the data obtained for future periods. Results. Analyzed existing methods of estimation of efficiency of transportations of passengers in social and economic terms, given their weaknesses, the arguments confirming the necessity to consider new methods that would allow to fully assess the social and economic efficiency of road passenger transport. Job prospects. The analysis shows that there is an urgent need to develop methodological support in the field of quality assessment and improving the efficiency of passenger transport management. In the presented methodology, the social effect of urban passenger transport is evaluated by the quality level of motor transport provision for passengers. This indicator should include both the quality characteristics of passenger service and the level of transport tariffs of different carriers, since for many categories of passengers the latter indicator will play a decisive role in choosing the category of vehicle and carrier. Keywordseconomic and social efficiency, passenger transportation, urban passenger transport, quality assessment, the quality of road transport services, estimated through an integral indicator. I.