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The article is devoted to the analysis of memes, as a key aspect of interaction in chatrooms. The author highlights the communicative specificity of memes in cyberspace. The article is based on the interaction among Internet users in modern social networks, on the sample of the widespread memes. The work examines the definite units of memes, such as: pictures, videos, inspirational posters and demotivational posters. The author puts a stress on the actuality of a work due to the speed anddoi:10.5281/zenodo.1203321 fatcat:cvq3ku4aajht5bmjspeta7c6dy