Política pop online: nuevas estrategias y liderazgos para nuevos públicos

Salomé Berrocal-Gonzalo, Universidad de Valladolid, Raquel Quevedo-Redondo, Virginia García-Beaudoux, Universidad de Valladolid, Universidad de Belgrano y Universidad de Buenos Aires
2022 Index Comunicación  
In the midst of entertainment society, that started off at the end of the twentieth century, pop politics developed as a new communication formula used by the political leaders to share their image and their messages to the citi- zens by means of features from the entertainment environment or celebritiza- tion. In a similar way, the traditional mass media act, including formats of politi- cal infoentertainment to share the political information to the citizens in a frivolous, superficial or
more » ... ric format, aiming to increase their audience. This dominant situation of politainment has been transferred to the Internet envi- ronment, where the trend multiplies its effect due to the power of social net- works. In that case, political parties, mass media and prosumers, find a new space to gain votes, increase their audience and achieve advantage. The mono- graph included in index.comunicación introduces several research projects re- lated to politainment, aiming to study its impact upon traditional media and social networks. The new formulas adopted by spectacularized political infor- mation, the kind of issuers that produce them and the consequences upon those who intake them, are the object of analysis of the investigation works published in this thematic number.
doi:10.33732/ixc/12/01politi fatcat:zxyys6g3ebdy3fduxx7e3cbfvm