Empowering women through ICT in Tourism

Somaya Hassan
2007 Journal of Association of Arab Universities for Tourism and Hospitality  
Introduction : -Information and Communications Technology (ICT) in tourism and travel activity began the first stage in 1970 , through the computer reservation system, the second stage in 1980 by using the global distribution systems (GDS) and the current stage began in 1990 by using the internet . -Many establishments of the tourism such as : Tours' offices , tours and airways companies, motor renting companies, hotels and organizer of the extensive tours used the tourist websites to present
more » ... eir activities and do their business . -ICT investments have consistently been ranked as a major factor in the operation of hospitality business -The evaluation of ICT investments and benefits can be well known through these elements : --Financial performance, innovation and learning, facilitate internal business operations, technology enabling impacts an improving guest's experience and effectiveness of technology systems . -ICT has , in fact , affected the travel and tourism industry for at least the last 50 years (SABRE) , The first airline computer system was developed by IBM and American airlines in 1953) , particularly in the area of automation and networking of distribution channels . Women and ICT : ICT is very important for the distribution of alternate and equitable portrayals of women and their potential , they are also important for facilities analysis of women situation and developing active strategies to improve that situation . The women ICT activities are more of a being a movement gathering momentum supported by a network of peers utilizing ICTs for communication , coordination , information and experience sharing : they help the women to develop confidence and experience in expressing their viewpoints publicly by allowing space for experimentation and enabling them to find allies across communities , natives and regions . Other advantages of ICTs for women include the far lower cost , once the initial financial investment is made , which encourags women to articulate their views publicly the new kind of communication space which is decentralized and allowed the instantaneous "registration" of many voices and view points the result can be hybridized , genuinely integrated product with possibilities for new kinds of discussion . ICTs are allowing the development of alternative modes of communicating and acting which go beyond rhetoric into the exploration of new models for action .
doi:10.21608/jaauth.2007.68515 fatcat:rof56acv6ndwxjvbcymmw566q4