Marketing practiced in small firms is different from that of large organizations. Small business has problems in marketing due to the inability to employ a marketer to carry out marketing activities for the business. The owner is often responsible for the performance of functions like finance, purchases, advertising, and recruitment within the organization. Social media enables small businesses to overcome the challenges of thin budget, lack of expertise, and positioning against larger

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... rs. Small businesses are not as the same as big businesses and therefore cannot be likely to have the same marketing resources. As a result, small firms are moving from conventional marketing practices towards more affordable and interactive social marketing.