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This study investigates the public preference heterogeneity of planting genetically improved poplar tree on public land for biofuel production in Western Canada. Using a sample of the public from British Columbia, Alberta, Saskatchewan, and Manitoba, respondents were asked to vote in a series of hypothetical referenda comparing the new proposed forest policies to the current policy (base scenario). Proposed policies varied based on poplar breeding method (traditional, genomics, or geneticdoi:10.1139/cjfr-2017-0293 fatcat:mzlrm53xbzb3tkdv4html7j7rm