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Perceptions to Crowdfunding Adoption in Philippines: A Study on MSMEs
2021
Pacific Asia Conference on Information Systems
Crowdfunding offers an alternative way of funding creative and innovative business ideas and projects through an open call over the internet. However, its economic potential has not been fully explored despite existing locally developed platforms due to the slow uptake of the technology in the Philippine setting. This study aims to understand top management decision-makers' perceptions toward the adoption of crowdfunding as a technology-enabled financing strategy. Using reflexive thematic
dblp:conf/pacis/DoceC21
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