This article establishes an e-government adoption structure to survey the mediating roles of perceived usefulness (PU), perceived ease of use (PEOU), & trust, as well as the moderating role of transparency, in citizens' adoption of egovernment services in the Jordanian public sector institutes. A quantitative approach using the questionnaire method was employed to test this model. Based on a snowball sampling, 423 questionnaires were staff of public universities in Jordan. Structural Equation

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... delling was used to analyze the data. The findings show that PU and PEOU have a significant impact on service quality (SQ). Furthermore, PU, PEOU has a significant association with the adoption of e-government. More likely, the study found a link between SQ and e-government adoption through PU and PEOU. Also; trust plays a mediating role among PEOU and e-government adoption. It also shows that accountability enhances the PEOU's commitment to e-government adoption. This article adds to e-government analysis from a theoretical as well as practical viewpoint. Theoretically, this research established a conceptual context for a greater understanding of e-government implementation in Jordanian public universities. Nonetheless, this article provides a comprehensive review of the acute causes for e-government adoption to provide practical input to Jordanian decision-makers on how to convince Jordanians to embrace e-government.