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Daya Tarik Selebriti Endorser Anggun C. Sasmi Pada Iklan Shampo Pantene
2019
ArtComm Jurnal Komunikasi dan Desain
Advertising is one of the marketing activities of a company in order to promote its products. P & G initially has not been able to break through the selling of women's shampoo products. However, slowly but surely, Pantene shampoo fame has shifted its competitors through creative advertising and promo by celebrity endorsement attractiveness. The purpose of this study is to describe the attractiveness of Anggun C. Sasmi in Pantene Shampoo advertisements in the Similarity and Likability aspects.
doi:10.37278/artcomm.v2i02.193
fatcat:zjnjolq77zf23lgevad5lqexzy