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Rebranding and Purchase Intention on King Thai Tea
2016
Proceedings of the 2016 Global Conference on Business, Management and Entrepreneurship
unpublished
The rapid development of the food and beverage industry MSMEs sector creates great opportunities for entrepreneurs. One of them Thai Tea is emerging discussed being targeted businesses to get involved that led to keen competition. The purpose of the research is to describe the rebranding conducted by King Thai Tea and purchase intention as well as the influence of rebranding conducted by King Thai Tea on purchase intention. This study used descriptive and verification methods. Samples taken
doi:10.2991/gcbme-16.2016.78
fatcat:i24woex6xjg3dkp7loph7jugzi