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Development of an instrument to measure the acceptance of Internet technology by consumers
37th Annual Hawaii International Conference on System Sciences, 2004. Proceedings of the
This research reviews studies using the Technology Acceptance Model (TAM0 in order to create a modified model and instrument to study the acceptance of Internet technology by consumers. In this paper, we examined the relationships between the TAM constructs in some of the research that purports to explain the variance in the acceptance of different information technologies. Based upon the empirical research using the technology assessment model, a modified TAM was developed for the acceptancedoi:10.1109/hicss.2004.1265623 dblp:conf/hicss/GardnerA04 fatcat:3q65nheftradbp7ahuejqnwade