This year the world was shocked by the COVID-19 pandemic, causing substantial changes in the behavior and culture of individuals, making them reconsider their personal and commercial actions. Their priorities changed and from conducting physical business transactions, they switched to using digital tools, many of them unknown. The main problem is posed in this study: What is the relationship between culture and digital consumption of consumers between 18 and 35 years of age in the province of

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... a -year 2021?. Considering that culture is the set of elements of a material or spiritual nature and all the habits and skills acquired by men in their capacity as members of society, had to adapt to this new consumer