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LA CULTURA Y EL CONSUMO DIGITAL DE L0S CONSUMIDORES ENTRE 18 Y 35 AÑOS DE LA PROVINCIA DE ICA -PERU, AÑO 2021
SCIREA Journal of Management
This year the world was shocked by the COVID-19 pandemic, causing substantial changes in the behavior and culture of individuals, making them reconsider their personal and commercial actions. Their priorities changed and from conducting physical business transactions, they switched to using digital tools, many of them unknown. The main problem is posed in this study: What is the relationship between culture and digital consumption of consumers between 18 and 35 years of age in the province ofdoi:10.54647/management63091 fatcat:66oullv67nabvpihgp4tlnv5o4