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In web stores, a large amount of product information is easily available for consumers. This often leads to information overload on the consumer-side which decreases user-satisfaction and can cause purchase deferral. Therefore, our goal is to prevent consumers from information overload by supporting the cumbersome process of comparing and evaluating products. We propose easy to understand, interactive decision aids, called interactive information management tools such as filtering, sorting anddblp:conf/amcis/PfeifferVSK10 fatcat:4jayv5jxbfhx7mejwyxdgy3yei