Big Data :Making the World Go Round

G Swetha, A Sumalatha, D Pavithra, G Swetha, A Sumalatha, D Pavithra
2017 unpublished
In today's world, companies not only compete on products or services but also on how they can analyze and mine data in order to gain insights for competitive advantages and long term growth. With the exponential growth of data, companies now face unprecedented challenges, however are also presented with numerous opportunities for competitive growth. Advancement in data capturing devices and the existence of multi-generation systems in organizations have increased the number of data sources.