The Development of E-Commerce Recommendation System Based on Collaborative Filtering

Guo Fang Kuang
2012 Advanced Engineering Forum  
The recommendation system in the e-commerce is to provide customers with product information and recommendations to help customers decide what to buy goods and analog sales staff to recommend merchandise to complete the purchase process. Collaborative filtering process is based on known user evaluation to predict the target user interest in the target, and then recommended to the target user. This paper proposes the development of E-commerce recommendation system based on Collaborative
more » ... . Experimental data sets prove that the proposed algorithm is effective and reasonable.
doi:10.4028/ fatcat:www4yhawx5dz5dndpn4ldpjdha