The Roles of CSR and Marketing Ethics in FMCG Company's Reputation During the Covid-19 Pandemic

Miharni Tjokrosaputro
2021 Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)   unpublished
This study aimed to reveal whether Corporate Social Responsibility (CSR) and marketing ethics have certain roles in the reputation of Fast-Moving Consumer Goods (FMCG) Company during the Covid-19 pandemic. This study used survey method by collecting data through questionnaire. The respondents in this study were 128 consumers of FMCG and acquired by using the convenience sampling technique and the data was then analysed using SPSS. The result of this study showed that CSR and marketing ethics
more » ... marketing ethics positively and significantly affect the FMCG company's reputation, either partially or simultaneously during this Covid-19 pandemic.
doi:10.2991/aebmr.k.210507.057 fatcat:jhbxx275kzhn5khklflfpnxoey