Communication Strategy: Does the Two-Step Still Work?

F. Dale Parent, Stephen B. Lovejoy
1987 Journal of Applied Communications  
Much of our work in cooperative extension deals with the transfer of information or technology to clientele. Therefore, it is extremely important that we use the most effective and efficient means possible in carrying out this task.
doi:10.4148/1051-0834.1573 fatcat:5ff32jzfojbfbnb7zkfwetcys4