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The "rural revitalization strategy" put forward in the report of the 19th national congress has pointed out the direction for the steady development of the rural economy. At present, the academic circle has done a lot of research on the five dimensions of the concrete implementation of the policy, but it has neglected the female consumption view under the influence of the policy. The female consumption view, which accounts for half of the rural population, has a great influence on the familydoi:10.4236/oalib.1107518 fatcat:ywqzvmwqdrejtb2mxfkbrriw4u