and purpose of this article is to develop a holistic model of key factors that constitute the framework of starting-up and developing reuse centres. The centres' mission is reuse of products that would otherwise end up as waste and inclusion of disadvantaged people back into the labour market.Initially, article explains the concept of social entrepreneurship and social enterprises and furthermore, analyses specifics of reuse centres as a part of social enterprises. In the central part, article

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... nalyses particular models of reuse centres establishment and development. Based on the specifics of reuse organisations as a part of social enterprises and on the identified advantages and weaknesses of already existing models provided is the holistic model of key factors that essentially contribute and influence companies in reuse industry. Article concludes with providing potentials of developed models with directions for operationalization and further research.