This paper presents the basics of Value Engineering and its different phases that can be implemented to a product for its optimization. Value Engineering can improve the product cost by reducing the unnecessary costs associated with the product. Efforts have been put into the articulation of the paper to make it coherent which can be easily perceivable. A case study has been discussed in this paper involving roof exhausters which are used for circulation of air in most of the industries. The

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... erial is chosen such that the cost is reduced without affecting the quality of the product. Through the application of Value Engineering profits are maximized without hindering the reliability of the product. With the effective utilization of the technique the final outcomes comes out to be a successful showcase of value engineering.